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Issue 5.19.26

Morning
This week I read an interview in the Great Amateur with agency founder Alex Daly, discussing PR campaigns and "the ripple effect." They talked about how niche outlets surface the story, legacy outlets validate it, and founder interviews or TikToks humanise the product. It's how you build a wave, so to speak.
Tracey Raftery
Founder of Interview Hub
[email protected]
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