Issue 4.21.26

Author

Interview Hub
April 21, 2026

Morning

Been thinking about differentiation a lot lately. Whether that's with a campaign, with a platform, or with an outlet. The natural tendency is to do what everyone else is doing. It's easier. It looks proven. But right now, it feels like everyone is riding the same status report. The whole reason we do marketing is to stand out. You can't blend in. You can't wear the same baggie jeans and tee.

You have to dramatically differentiate to find your style and your people. Differentiation could be restraint or pulling inspiration from a wildly different place. Either way, start looking at your work through this lens and watch how it changes.

Tracey Raftery
Founder of Interview Hub
[email protected]

TV
“Tucci in Italy” Stanley Tucci
Stanley Tucci believes that the best way to understand what makes a country and its people unique is through its food. Nowhere is this true more than Italy where even the shape of your pasta and the sauce you serve it with can speak directly to identity and differentiate each region sharply from the next. He is returning to visit five new regions, Le Marche, Campania, Veneto, Sardinia, and Sicily.
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ICYMI
Lia Haberman, ICYMI
Lia writes for the person in the room who needs to actually get things done — the social media manager who has to convince their CMO to try something new. Her audience is loyal, engaged, and highly influential within their companies.
What you'll take away:
• Exactly what she's covering
• What pitches she's looking for and what lands
• The type of campaign that resonates with her audience
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