Q&A  Scalable Q&A Kaya Yurieff & Jasmine Enberg, Co-Founders, Scalable About Scalable Love your tagline, "Translating the creator economy for the business world." Can you tell us the story behind building and launching Scalable? Kaya & Jasmine: Before launching Scalable, we spent a decade each helping people understand how to navigate the rise of social media and the creator economy and the shifts in audience behavior, ad dollars and consumer spending. It was inevitable that we'd join the creator economy ourselves! We are also longtime friends and collaborators so it was a perfect fit to build Scalable together. With Scalable, we are building a new media company to help the business world make sense of the creator economy, giving readers and listeners a clear view on what's happening, why it matters and where it's headed. Everybody now understands that creators matter. The focus has shifted to how to scale creator businesses and strategies in the same way. That's where our name comes from! What we do now is also so meta. After years of covering this industry from the sidelines, we're now deeply embedded in it. That gives us first-hand perspective on the creator economy, which strengthens our work. Ultimately, our goal is to be the go-to resource for the business of the creator economy, delivered through our podcast, newsletter, research and live event. When publicists are thinking about pitching Scalable, who should they have in mind as the end audience? Kaya & Jasmine: Our core audience is business professionals. That includes everyone from founders and tech executives to marketers, creators, talent agents and social media managers. At the same time, we want our reporting and analysis to be accessible to anyone who wants to better understand the business of the creator economy. We also want to make sure that we're reaching people in all the different ways that people learn and consume content. That's why we have a video and audio podcast, a newsletter and a live event. Podcast  You've had a wide range of guests — from Senator Cory Booker to LTK co-founder Amber Venz Box. How do you think about that mix? Kaya & Jasmine: We want to bring on many different voices with a perspective on the creator economy. The industry touches everything now from politics and sports to news, marketing, fashion and everything in between. We're especially interested in speaking to operators in the industry who can share tactical advice that listeners can bring back to their businesses. When a publicist reaches out with a guest, what tends to stand out — and what doesn't? Kaya & Jasmine: It always helps to have a news peg or to share a topic that the guest has a unique point of view on. Exclusives are also always top-of-mind for us. We also appreciate when a pitch is short and to the point. We get so many emails and we don't have time to read a super long pitch! How far out are you recording, and are most tapings done virtually? Kaya & Jasmine: Most of our podcast tapings are done virtually, but we've also taken the show on the road, hosting live shows at SXSW, Sundance Film Festival and the 1 Billion Followers Summit in Dubai. We also occasionally record interviews in person, including at the US Capitol with Senator Cory Booker. Timing depends heavily on the topic and the guest. We are currently booking guests with more evergreen interview topics for June, but we are flexible. If there is a big news announcement or high-profile guest who wants to come on the show, we can turn around an interview in the same week. Summit  The Scalable Summit brings together leaders from platforms, brands, and the creator ecosystem. What's the vision? Kaya & Jasmine: We don't need more conferences that say why creators matter or that brands need to listen to creators' creative vision. We've heard all these talking points before. The event is for anyone who wants to understand how to actually build in this industry, which now touches everything from news and marketing to sports and entertainment. That's why we're bringing together folks from the traditional, digital and creator worlds to unpack what the next phase of the industry looks like. We see an opportunity for a more curated, elevated and intimate experience with a high-quality group of attendees who are just as impressive as the people on stage. What conversations will be happening there? Kaya & Jasmine: The Scalable Summit isn't just a celebration of how far the creator economy has come. Creators have arrived. Now we need to figure out how to continue to scale the industry in a sustainable way. We want to have real, candid conversations about what's working, what needs to be fixed and how to truly build long-lasting businesses in this sector. We'll also host tactical sessions with operators in the creator economy. These sessions will provide attendees with practical advice they can take back to their businesses — from how to build a YouTube strategy, to how to invest in the creator economy, to how to scale social commerce. Are you still booking speakers for this year's summit? Kaya & Jasmine: We are full on speakers for this year's summit. But we plan for this to be an annual event, and we hope to host a similar event in New York in the future. We're also open to hosting smaller events tied to broader conferences such as Cannes Lions or SXSW. Publicists should still reach out! We're still getting so much inbound for our summit, and while the event lineup is full, we've been able to book many of the suggested speakers for podcast interviews. Newsletter  The newsletter covers a wide range of topics. What stories and angles are you most focused on right now? Kaya & Jasmine: We take a wide view on the creator economy and aim to cover the most important developments happening in the sector at any given moment. We also want to cover areas that are getting less attention that people should be paying attention to. Lately, we've been writing a lot about how the sports industry is embracing creators, the convergence of creators and Hollywood, the next chapter for influencer marketing, as well as the ways AI is shaking up the industry. We also dive into trickier topics — like regulation and youth safety online — that are rarely covered from the creator economy perspective. We're always looking for expert voices in these areas. | 
