Issue 4.7.26

Morning

Big media news with OpenAI acquiring TBPN.

This quote from Open AI’s Fidji Simo jumped out to me:

"As I've been thinking about the future of how we communicate at OpenAI, one thing that's become clear is that the standard communications playbook just doesn't apply to us."

Let's be honest — she's 100% right. We all know it.

The old playbook — the press release, the legacy outlet exclusive, the pre-approved talking points — doesn't break through anymore.

At first this acquisition looked wild to me, but after thinking about it...

Disney didn't start as a media conglomerate. They started as a brand. Then they bought ESPN, acquired ABC, and built an entire ecosystem of promotional vehicles — GMA, Kimmel, Live with Kelly, The View — that feature Disney content front and center. They are the OG content flywheel.

Maybe OpenAI is running this same play, just the modern tech version.

So if OpenAI is starting to own their narrative. The question is: Why is everyone else renting?

The brands that figure this out will define the next era of media. I think about this constantly — and I have a lot of ideas about how to get there. If this resonates, let's connect.

Tracey Raftery
Founder of Interview Hub ([email protected])

PS CALL FOR SUBMISSIONS:
🥇 Emmy FYC Below-the-Line Artists
💌 Dating Shows & Wedding Season
📽️ Summer Previews (TV & Film)
🌈 Pride