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- Issue 12.2.25
Issue 12.2.25

Morning!
The Business of Fashion wrote an interesting article “The Dark Side of ‘Always on’ Marketing” where luxury brands feel overexposed and interchangeable with endless collaborations and celeb tie-ins. They say the brands breaking through are doubling down on self awareness and creative clarity - something to consider as you look towards 2026 marketing plans.
Tracey Raftery
[email protected]
PS Look out for a special issue tomorrow.
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