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iheart media Q&A
Interview Hub
April 24, 2025
Hi there!
If you’ve ever hit send on a pitch and prayed to the podcast gods for a reply! Well, this is gonna be your new cheat sheet!
We sat down with the Talent Executive and Executive Producer at iHeart Media—who oversees 30+ weekly podcasts (plus Seacrest, Mario Lopez, and KTLA) to find out…what makes a pitch land and what she’s looking for in 2025 guests.
She manages so many pop-culture podcasts, that this will be a one-stop shop kinda pitch! Whether you rep The Real Housewives or starting your own recap podcast, this conversation is packed with great intel.
Enjoy and let us know your thoughts!
Tracey
Interview Hub
PS: if you have a client doing press, submit to be featured!
Amy Sugarman, Talent Executive and Executive Producer at iHeartMedia
Amy has helped shape the company into the #1 podcast publisher in the world. Known for her work with Ryan Seacrest, Mario Lopez, and hit shows like Scrubbing In and 90210MG, she mixes her love of pop culture with her booking expertise.
Q: First, I want to ask—how many podcasts are you booking at iHeart right now?
Amy: Yes, we have 30 weekly shows on our network, plus Seacrest, Mario Lopez, and KTLA. So, we have 30-plus shows.
Q: And how many pitches are you receiving on average for all these shows?
Amy: I think I get around 100 a day. There’s definitely a minimum of 50 per day, but some days it’s closer to 100.
Q: What makes a pitch stand out when you’re receiving so many each day?
Amy: A recognizable name or a show I know. Including a photo of the client is also helpful. This week, I got a pitch where I recognized the name and was intrigued, but when I saw the client’s photo, it solidified my interest. A photo is more important than including a previous interview—though I do like those as well. But first and foremost, I need to see who the person is.
Q: Any advice for publicists looking to land a booking?
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