Must-Book Interviews: The Last of Us, MobLand & More

The marketing campaigns firing up 🚀
 
The Studio (Apple TV+) - Seth Rogen - 3/26
Hacks (Max) - S4 - 4/10
Black Mirror (Netflix) - S7 - 4/10
F1 (Apple TV+) - Brad Pitt - 6/27

Behind the Velvet Rope Podcast - With over 30K YouTube subscribers, 1500 episodes, millions of downloads and ranked in Apple’s Top 50, Behind the Velvet Rope is a Pop Culture Podcast is dedicated to Real Housewives, Bravolebrities and other Relevant Icons. Hosted by David Yontef, he interviews stars including Patricia Field, Zac Posen, Norma Kamali, Dita Von Teese, Carson Kessley, Janice Dickinson, Isaac Mizrahi, among many others. David is available for virtual interviews and can discuss pop culture, unscripted TV, and trends and is open to celebrity guest pitches.

SXSW CAMPAIGN – We see studios and streamers spend millions of dollars and come up with elaborate and convoluted stunts at SXSW. But sometimes it’s the pure, simple experience, the one that puts fans and movie lovers front and center. The one that feels aligned, that creates the most buzz.

That’s what we saw from The Criterion Closet at SXSW. Celebrating its 40th anniversary, The Criterion Collection sent its mobile closet from NYC to Austin and gave film buffs the special treatment that’s normally reserved for filmmakers, directors and stars! Fans got to tour the closet and pick their favorite films. Each visitor got 3 mins for their closet picks, the cameras rolled and fans walked away with a Polaroid, gift bag and purchased films! Celebrities stopped by, press covered, there was even an engagement!! Their social team put in overtime re-sharing and tagging everyone who went through the experience which only amplified it even more. A piece of advice, check out their social and coverage to see how it’s done!