Issue 3.25.24

Morning! Welcome to this interactive Interview Hub. We have a really special group of media and entertainment publicists here and we’re excited about a common place to pitch & book interviews. For media, we have new interviews you can easily book below! And publicists, please submit an interview opportunity or event that you’d like to be included in our next issue.   

To book or pitch an interview complete these forms:
🖊️ Media: Book an Interview
💌 Publicists: Pitch an Interview opportunity
🕰️ Deadline: Wednesdays at 5 PM PST

THE SYMPATHIZER (MAX) - On April 14, MAX, Robert Downey Jr. and A24, will premiere a limited series adaptation of Viet Thanh Nguyen’s Pulitzer Prize-winning novel. It's an espionage thriller and cross-culture satire set in the final days of the Vietnam War. Vanity Fair had the first look and called it “an audacious, ferocious adaptation.” We’re betting this is a big launch and keep an eye out for Robert Downey Jr. and star Hoa Xuande doing the press circuit to promote it.

STARS OF “GRAND CAYMAN: SECRETS IN PARADISE” (Book Interview) - In the trailer for this new docuseries, Elizabeth Chambers says, “Even in paradise, it’s hard to know who you can trust.” The show follows a group of uber-rich and on-the-rise locals and expats navigating the rocky waters of their relationships, friendships, and careers in paradise. Freeform is booking virtual and in-person interviews in LA for the whole cast!

TYLER CAMERON, “GOING HOME WITH TYLER CAMERON” (Book Interview) - The new Prime Video Home Renovation series starring former “Bachelorette” heartthrob and reality TV star, Tyler Cameron, premieres on April 18. Tyler is available for virtual and in-person interviews in LA & NY.

MARCUS SCRIBNER, “GROWN-ISH” (Book Interview) - Freeform is currently booking interviews with the cast to talk about the final season of this groundbreaking show and the end of an -ish era. Star Marcus Scribner is available for virtual interviews, as well as in-person interviews in LA & NY.

CARNIE WILSON, “SOUNDS DELICIOUS” (Book Interview) - Sounds Delicious, a new cooking series starring Carnie Wilson, is set to premiere April 16. She dishes alongside her friends and stars from John Stamos to Sharon Osbourne on the new show. Carnie is available for virtual interviews.

TOM COLICCHIO, “THE PANTRY” (Book Interview) - Chef and star Tom Colicchio has a new shoppable show, The Pantry, debuting on March 28. Tom is available for virtual interviews to chat about his new project.

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GHOSTBUSTERS: FROZEN EMPIRE (Sony Pictures) - This week, we’re covering the PR & marketing campaign for “Ghostbusters: Frozen Empire.” For studio publicists, these big IP films have built-in buzz and huge marketing budgets.  But on the flip side, there is massive pressure to dream up and execute a fresh campaign. It topped the box office this weekend, so let’s take a look at the hard work it took them to get there. 

The publicists created special moments throughout the campaign. On The Tonight Show, Bill Murray interrupted Fallon’s monologue (wearing his GB jacket). Then the crew alongside Ray Parker Jr. and the Roots performed the “Ghostbusters' theme song. They partnered with Adam Savage’s Tested and did a series of cool behind-the-scenes set interviews. Adam interviewed the special effects team. Then he shared the science (and recipe) for the iconic slime and much more with his 6.5M subscribers.  The cast appeared on CBS Mornings. And that evening attended the NYC Premiere at Lincoln Center.  They coordinated hilarious social media interviews between Paul Rudd & Bill Murray. Then they created a fan experience at Ghostbusters HQ—aka Ladder Company 8, the real Tribeca firehouse. And held a special press event with FDNY, Ecto-1 and Ecto-Z.

On the marketing side, they upped the game with a frozen National Hockey League promo. They partnered with ICEE on specialty frozen drinks (Slimer & Mini-Puft).  The Ecto-1 made a surprise appearance at the Anaheim 2 Supercross. They sent up 3D Slimer billboards and wrapped buses in high traffic locations. On the tech side, they launched a mobile interactive AR experience (GhostbustersAR.com). Hosted an interactive experience at CES and released custom TikTok filters for fans. It was truly a special & memorable launch.

These are the trailers that dropped last week.  These drops signify the beginning of a marketing campaign. And a good time to start thinking about and planning for interviews.

📱 DOCTOR WHO (Disney+) - 5/10
🐉 HOUSE OF THE DRAGON (HBO & MAX) - 6/16 
🧃 BEETLEJUICE BEETLEJUICE (Warner Bros Pictures) - 9/6
🐧 THE PENGUIN (MAX) - Fall

iHEART RADIO MUSIC AWARDS (Award Show) - 4/1
DEADLINE CONTENDERS TELEVISION (FYC) - 4/13-14
PALEYFEST LA (Screening Q&As) - 4/12-20
WRITERS GUILD AWARDS (Award Show)- 4/14

LINK IN BIO (Newsletter) - This is one of the top business newsletters on Substack. Rachel Karten, a social media consultant, shares her expert advice on social copy and strategy. She also interviews the key players in the industry. We think she’s a great pitch if your studio or streamer is doing something special on social!

We want to thank you for sharing Interview Hub, so we started a referral program!

📆 1 referral: you’ll receive a handy calendar: APRIL TV & FILM PREMIERES
✏️ For media, the calendar will be a way to plan for upcoming guests
🗺️ For publicists, it will help gauge competition for talk shows bookings and profiles!